You may design a site that's beautiful to look at, or develop a site that uses the latest technology – but if it doesn’t meet a real user need, it’ll be a flash in the pan. User experience design is about making all the elements come together so you can create something meaningful, useful, and pleasurable for the people you're trying to reach. This program will develop your skills to research, test and validate your ideas.
Students in User Experience gain a fundamental understanding of what it takes to validate their solutions against the problems of their users.
“Bringing travel720 to life required a deep understanding of user research, user validation and user testing.”
User-centered design doesn’t just mean making existing products better – it’s about seeing the possibilities in everyday life. In this program you’ll go into the field to find opportunities for innovation, and pair that insight with findings from research online. Solve problems creatively with a broad, open mindset – and debate with colleagues that challenge you to color outside the lines.
Whether you want to start your own business, or improve your skills in working with business owners, this program will put you in a business owner’s shoes. You’ll create your own concept for a business based on your personal passions, experience, and resources, and refine it with user research.
A great user experience is about more than a product’s pixels. It’s about the need it addresses, how it makes users feel, and what motivates them to use it. The techniques you learn in this program will help you design and build a product that engages users and brings them back again.